Wednesday, September 2, 2020

The Cuban Missile Crisis 2 Essay Research free essay sample

The Cuban Missile Crisis 2 Essay, Research Paper The Cuban Missile Crisis The Cuban Missile Crisis of October 1962 is the nearest the universe has ever come to nuclear war. The Soviets had introduced nuclear rocket storehouses in Cuba, simply 90 detail mis off the beach of the United States. U.S. military were put at their most noteworthy area of readiness. Soviet field bosses in Cuba were approved to use nuclear arms whenever attacked by the U.S. The fate of 1000000s truly depended on the capacity of two work powers, John F. Kennedy and Premier Nikita Khrushchev, to make a by means of media. In 1962, the Soviet Union was desperately behind the United States in the weaponries race. Soviet rockets were only amazing bounty to be propelled against Europe, yet U.S. rockets were equipped for striking the full Soviet Union. In late April 1962, Soviet Premier Nikita Khrushchev imagined the idea of puting middle of the road go rockets in Cuba. We will compose a custom exposition test on The Cuban Missile Crisis 2 Essay Research or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Rockets in Cuba would copy the Soviet key arsenal and hinder a potential U.S. invasion against the Soviet Union. For the U.S. the emergency started on October 15, 1962 when our planes spotted Soviet rocket storehouses under structure. President Kennedy shaped a gathering of cardinal counsels called EX-COMM. We isolated Cuba to end bringing of more rockets. At no other time this episode was photograph recconaisance as of import. The Cubans and Soviets were denying holding rockets in Cuba. U.S. planes with specific cameras recorded they was. Pres ident Kennedy had the Armed Forces on qui vive. On October 22, Kennedy tended to the state. He revealed to them within informations. U.S. airplane persistently viewed the Cubans. Kennedy declared that a surge by Cuba would be viewed as an attack by the Soviet Union. All rockets must be evacuated. Availability degree was raised to DEFCON 2 and the isolate line was pulled back on October 25th. Khrushchev proposed taking the Soviet rockets if the U.S. guaranteed non to possess Cuba. On October 27 Cuba destroyed a U-2 covert specialist plane. On a similar twenty-four hours Khrushchev sent a note requesting remotion of our nuclear rocket in Turkey in return for the remotion of their nuclear arms in Cuba. Khrushchev didn T have a crew of consultants to help him. He needed to do great judgments on his ain. Pressures started to ease when Khrushchev reported he would take the rockets on October 28th. The U.S. had consented to talk remotion of their rockets in Turkey simply after the rockets were removed from Cuba. The Soviets so pulled back the rockets and returned them to the Soviet Union The key members in the Cuban rocket emergency were John Kennedy, Fidel Castro, and Nikita Khrushchev. John Kennedy was conceived in Brookline, Massachusetts on May 29, 1917, a relative of Irish Catholics who had moved to America in the old century. Fidel Castro was conceived in Mayari, Cuba in 1926. He got his law grade and turned into a legal advisor. Nikita Khrushchev was conceived in Kalinovka in 1894. He was Premier in 1958.

Saturday, August 22, 2020

Writing Samples For Tests and Other Projects

Writing Samples For Tests and Other ProjectsSample essays samples for tests and other projects need to be able to be executed with proficiency. One of the most important elements of a sample essay is its format. If you find it hard to come up with an original and effective sample, here are a few things you can do to improve it.You can check out the samples given to you by the university where you plan to take up your studies. If the college assigns you a course that has sample essays to be studied, make sure you read them over carefully. The samples should have been designed for an international audience and they are likely to have been presented in a way that makes it easier for native English speakers to understand.You can also study them so that you can pick up on the key ideas and concepts at the beginning and end of the sentences and paragraphs and take note of the various grammar rules. These rules will be very important as you move through the entire essay and you should follo w them carefully. You can also make use of software programs to help you in this regard. These programs help you look at different sample essays to help you improve your own.One way to get the real life application of a particular subject in writing is to make use of metaphors. When there is a metaphor involved in the essay, make sure you do not just translate the idea from the original example. Instead, you will need to bring it down into the world of the essay writer.You can look at some concrete examples which you can use in your essay as a means of trying to bring the concepts home to yourself. This will be quite different from translating what was said into everyday language. You should be able to pick up on the crucial points in one example but be unable to translate them into something you know all about.One way of working on this is to look at a poem or a story from the opposite point of view. You can find a story online and study it to get a feel for how the words work toge ther. The end result will not be exact but it will have much more impact than something you have read.There are plenty of samples essays which are of this type. You can look at them in school, at home or even online. You will be able to find some very good examples and this can be of tremendous help to you when you sit down to write.The quality of writing you write will depend on the quality of material that you have used. You will need to be able to draw out your ideas and write clearly in order to get good grades, so this is one of the main reasons why you should seek out sample essays as a means of improving your writing.

Friday, August 21, 2020

Explain the Scientific Management Approach with reference to Henry Essay - 1

Clarify the Scientific Management Approach concerning Henry Fayol and Frederick Taylors standards of the executives - Essay Example tation of science was fundamentally focused at assembling industry and other ordinary obligations, so as to improve profitability and ability from top to bring down echelon of authority. From one viewpoint, Taylor recommends that the advancement of demonstrated practices should be moored on far reaching perception of business forms, and on careful preparing and enrollment of the most qualified of laborers, in light of the fact that thusly, associations will be ensured smoother procedures and more benefit (Maqbool, Zakariya, and Paracha, 2011). Considering this, Taylor summed up his methodology in four standards to be specific: a) logical formation of work forms; b) logical choice and preparing of laborers; c) edifying specialists on the advantages of logical administration; and d) specialization of representatives (Taylor, 2013). These techniques are planned for improving efficiency and better gains in associations. Taylor (2013) contends that building up a logical arrangement of work facilitates the estimation of representative yield. With these investigations, positive changes could be influenced to the hardware and workstation programs utilized by representatives, which would in the end improve proficiency and efficiency of business. Logical enrollment and arrangement of laborers to climate different work environment moves assists with realigning disparate representative aptitudes, and fit them to their separate employment. Considering this, the job of the board would make an interpretation of in to choosing the most qualified of representatives for a specific activity, and preparing the competitors logically to upgrade their profitability (Maqbool, Zakariya, and Paracha, 2011). For example, a secondary school that is in need an alumni instructor represented considerable authority in explicit subjects, would select such a person from a pool of candidates, and train the person in question on the most ideal approaches to relate well with understudies, individual individuals from staff, guardians, school clinicians and the quick network to guarantee they fit in the new working environment

Wednesday, May 27, 2020

Dietary Risk to Obesity - Free Essay Example

INTRODUCTION Two-Thirds of ADULTS are obese One in Three Americans are obese Obesity nearly doubled from 1991 to 1998 poor diets is a contributing factor by 50% A proper diet with moderate exercise is key to modifying the obesity risk factor in todays adults and children. In the United States, roughly 112,000 deaths per year are directly related to obesity, Patients with a BMI over 40, life expectancy is reduced significantly C.M. is currently overweight has an extensive family history of co morbidities that this will contribute too Most of the diet aspects of risk in obesity are independent, the main dietary aspect mostly considered as a risk factor to obesity is overeating. The factor is called independent since it has the capacity of causing obesity single handedly. Another aspect of diet is unbalanced diet, taking too much of carbohydrates can lead to obesity since the food are stored at a higher rate that they are utilized. The individual thus increase in body weight a situation known as obesity. Short-term goals To cut back on calorie intake: Reduce / Cut out Sodas Reduce amount of Sweets Eat smaller portions Exercise 2-3 times a week for 30 minutes Set realistic weight loss limits 5-8 lbs a month Long-term goals Maintain weight that has been lost Increase exercise to 3-5 times a week Stay healthy through diet and physical activity INTERVENTIONS Nursing interventions for the Preparation stage Fix date With the patient; in this make sure that t6he time is convenient for the patient it may be after works or during the weekends Respond to questions regarding the benefits of losing weight. The questions may be sensitive and so it calls for proper understanding of the patient and every question that they project Inform about weight lose, diet change, exercise, medications Discuss the importance of thinking about situations that trigger the craving to eat Discuss alternative ways to cope Let the patient know of the health consequences of obesity in relation to bad diet Take the patient through a comprehensive general review of the whole system Explore and discuss emotions and events associated with eating. The clinician should do this after full inquiry of the dietary composition of the patient. Carry out and review daily food diary (caloric intake, types and amounts of food, eating habits).Make sure you are well equipped with the various foods that the patient is allergic to Emphasize the importance of avoiding fat diets and explain the risks that are associated with them many patients have doubted the interventions of the doctors claiming that the intentions are not clear. Develop an appetite reeducation plan with patient. Let the patient contribute most in the process. Explore and discuss emotions and events associated with eating. The clinician should do this after full inquiry of the dietary composition of the patient. REFERENCES 4 Obesity Nursing Care Plans Nurseslabs. (2017, April 11). Retrieved August 10, 2017, from FACEP, J. R. (n.d.). Obesity: Get the Facts on Guidelines and Statistics. Retrieved August 10, 2017, from Obesity Treatment. (n.d.). Retrieved August 10, 2017, from U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2015 2020 Dietary Guidelines for Americans. 8th Edition. December 2015. Available at

Saturday, May 16, 2020

The Canadian Health Care System Essay - 1842 Words

According to an overview of Canadian poll surveying public opinion on their universal health care system, 88% of Canadians reported their value for a strong, national, and publically funded health system (Mendelsohn, 2002). Canada is one of the four nations that provide their populations with access to medical services through their universal health care system of 1984 (Bodenheimer Grumbach, 2008). The Canadian health care system is unique in that it prohibits the private health insurance coverage for the fundamental services that are provided by the Canada Health Act; private insurance can be used as a supplement for services that are either partially covered or not covered under the universal health insurance (Steinbrook, 2006). Conversely, in the American health care system there isn’t a universal health coverage for the nation, but rather four different means of paying for health care which includes patient paying out of pocket for individual payments, individual private insurance, employment-based health insurance, and governmental supporting funding (Bodenheimer Grumbach, 2008). The Canadian government-financed health system is a public, single payer health care system that is funded partially by federal government and the rest is funded by provincial taxes such as income taxes, payroll taxes, and sales taxes (Bodenheimer Grumbach, 2008). Federal taxes had accounted for 50% of financing for health care services during the 1970s; however, this had decreased toShow MoreRelatedThe Canadian Health Care System1111 Words   |  5 PagesThe Canadian health care system is often touted as a better health care system compared to the way the United States administers health care since the two neighboring nations appear to be economically and socially similar. The U. S. and Canada have extensive health care systems for it citizens but each country has different methods to financing health care. Health care in Canada is funded at both the provincial and federal levels while the U.S. health care system funded by a combination of publicRead MoreThe Canadian Health Care S ystem1226 Words   |  5 Pagesthat â€Å"The 1983 Canada Health Act replaced the 1947 Hospital Insurance and Diagnostic Services act because of the shift from a system of 50-50 federal-provincial cost sharing to a system of block funding established in Ottawa in 1977† (Fierlbeck 2011, pg.20). Until the period of the mid 1980’s, the Canadian health care system is to be categorized in a disarray, having no foundation to components and accomplishment. The system is to rely mainly on cost sharing; whereby in a health insurance policy onlyRead MoreThe Canadian Health Care System Essay1191 Words   |  5 PagesA Poisoned System While many may argue that the Canadian health care system provides equal treatment to every Canadian, evidence shows that this is not the case. There are major discrepancies within the system regarding Indigenous people that need to be addressed including several factors such as: housing issues, stereotypes Aboriginals face and the lack of Aboriginal doctors. Colonialism has contributed to multiple issues in the lives of Aboriginal people including inadequate housing and cleanRead MoreThe Canadian Health Care System2066 Words   |  9 PagesIntroduction to the issue (e.g. problem, dilemma, concern); include a thesis statement. The Canadian health care system is certainly unique in its features†¦. Despite, the fact that the Canadian health care system is one of the most evolved in the world, it lacks a sense of an efficiency effective mission, in which would improve the quality and accessibility of health care in the management perspective. In this paper we will analyze current ineffective practices, and alternate methods; in regardsRead MoreThe Canadian Health Care System1306 Words   |  6 PagesThe Canadian healthcare system is currently ranked in the top 11 OECD countries making the Canadian healthcare system one of the best in the world, although like all perfect systems, there are always uncovered flaws within. When examining certain attributes and traits within the system, such as accessibility and the general quality of healthcare performance is considered to be low ranking amongst international practices, thus improvements are needed. More importantly, the Canadian health care systemRead Mor eThe Canadian Health Care System1527 Words   |  7 Pagesfor having high standards of health care with free access to all citizens. Despite this being a widely held idea, the reality is that marginalized groups are not experiencing the same standards of health care as other Canadian Citizens. Despite the fact that some researchers say racialization does not play a factor in the level of health care received by people (Guilfoyle 1512), Indigenous Peoples in Canada do not have equal access to the Canadian health care system due to the problems arising fromRead MoreCanadian Health Care System887 Words   |  4 Pageswas not until 1946 that the first Canadian province introduced near universal health coverage. Saskatchewan had long suffered a shortage of doctors, leading to the creation of municipal doctor programs in the early twentieth century in which a town would subsidize a doctor to practice there. Soon after, groups of communities joined to open union hospitals under a similar model. There had thus been a long history of government involvement in Saskatchewan health care, and a significant section of itRead MoreThe Canadian Health Care System1694 Words   |  7 PagesIntroduction The Canadian health care system fosters universal and comprehensive access to essential health care services (Flood, 2004). However, there have been debates on what services are necessary as espoused in the Canada Health Act (Caulfield, 1996; Caulfield Zarzeczny, 2014; Charles, Lomas, Giacomini, 1997). Although there are similarities among provinces in terms of core services covered under publicly funded medical care, some variability still exists across provinces (Charles et alRead MoreThe Canadian Health Care System1531 Words   |  7 PagesIntroduction Emergency departments are considered an important aspect of the health care system. For many years, wait times have been an area of concern for many Canadians and remain a significant issue. One of the major concerns within the Canadian health care system is the amount of time spent as waiting time in the healthcare services. Wait times are the length of time from when the patient is triaged and registered, to when the patient leaves from the emergency room (Affleck, Parks, DrummondRead MoreThe Canadian Health Care System1849 Words   |  8 PagesIntroduction â€Å"Medicare is a Canadian success story. Not perfect, but good enough to be envied by much of the world.† — H.L. Mencken The birth of Medicare was in Saskatchewan on July 1, 1962. Medicare was the first government controlled, comprehensive, universal single payer medical insurance plan in Canada. Many insurance industries and all the medical institutions were against the idea of having Medicare. They feared that Medicare will become popular and will spread across the globe. Once

Wednesday, May 6, 2020

Article Analysis Savage Inequalities Written By Jonathan...

It’s been 60 years since the Supreme Court struck down the concept of â€Å"separate but equal† schools in Brown v. Board of Education, but today, most black students attend schools that are majority non-white. The percentages of black students attending a majority-non-white school today is 74.1 percent, it is little changed from figures in the 1960s. Nearly 40 percent of black children attend schools that are almost entirely (more than 90 percent) non-white. â€Å"Americans simultaneously believe that schools are places where social inequalities should be equalized, where the advantages or disadvantages that children experience in their homes and families should not determine what happens to them in school-in essence, that school is a place where children should have equal chances to make the most of their potential.† (Inequality) The 1991 article Savage Inequalities written by Jonathan Kozal highlights the fact that every person is entitled to the right to rece ive quality care and education. Kozal, revealed there can be overwhelming social factors that prevent students in a small Illinois town from getting an equal education. The author shrewdly described the morbid living conditions experienced by the residence of East St. Louis, Illinois. A predominately black community near the banks of the Mississippi River. However, despite the conditions that the city s kids must endure, these students refuse to wallow in misery. The didn’t believe the hype. Even though, these students have

Tuesday, May 5, 2020

Image Processing and Pattern Recognition †Free Samples to Students

Question: Discuss about the Image Processing and Pattern Recognition. Answer: Introduction FastCabs is a company that deals with taxies. It is a newly created company and wants to offer services for online booking. The management are considering implementing a website for online booking system. This system is expected to simplify work, enhance the growth of the company and improve the satisfaction of the customer. The following are some of the advantages of developing a website that will help the management adopt the idea. The project scope, cost and schedule analysis of the development is also outlined. A website for online booking system should be developed by FastCabs company due to the following reasons; The company will gain credibility- most people nowadays use internet to look for services they need. If the FastCabs does not have a website, the customers will move to its competitors who own one. The website should be professionally structured that will display an image that is professional. As such the company will gain credibility and inspire great confidence. A website saves you money- FastCabs will save expenses for advertising their services in newspapers and television since development of a website will include all the services carried out in the company. Websites keeps customers informed- it is quicker and easier for FastCabs to update information about their services on their website than in print material. As such, customers are made aware of things such as upcoming events, special offers, or introduction of any new service. (Papadongonas and Doxaras 2010) Website is always accessible- availability of website to both potential and regular customer is 24/7/365. Therefore, clients can still review FastCabs services even if their office is closed. A website focuses on a wider market-by developing a website FastCabs can provide an alternative location for their services. Services can be made available worldwide. A website is a medium for showcasing the companys work- FastCabs can demonstrate their services through the website describing why their services is better than others. They can include testimonials, portfolios or images. A website saves you time- giving information to clients either through phone calls, emails, face to face or brochure is time consuming. A website saves time by offering all information to customers at the same time. Customer service is improved- FastCabs can improve customer service by offering information on their website such as the process of booking a vehicle, pay methods among others. (McCann and Coldiron 2012) Benefits of online booking system to FastCabs Less Expensive- owning a website will promote FastCabs company at a cheaper cost than advertising their services through other forms like television, newspaper, radio, among others. Advertising- owning a website will help the company advertise and market their services. The company can use Facebook, and other social media platform to advertise and create awareness of their services to the customers connected to the internet. Satisfaction- a website brings convenience to clients and leads. It makes it easy for customers to look for the services offered by the company. Most customers will prefer to visit the website than driving to the physical location to seek for the services. (Gansky 2014) Increase Customers- a website will help the company gain local popularity and also outside the city. As such more customers are generated both in the locality and globally. Owning a website makes the company become known worldwide. Accessibility- having a website will help customers access companys services at any time of the day or night. A companys office can be closed but a website is available 24/7 every day. Access to Info-FastCabs is able to track down everything happening in their website. They can be able to view the number of customers that visited their site at a given time, or the number of clients that contacted them either through email or messaging. In addition, the company, can be able to see the progress of their websites and access all its pages. Updates can also be made at any time. (Button 2014) Links- links are very essential to viral marketing. A website having several sites linking to it, will enhance advertisement about the company globally. If FastCabs have a website that consist of good content of the services they provide, other people or companies are likely to connect their website to yours. Therefore, portraying that your company is valuable and they recognize it. Better Relationship- owning a website helps enhance good relationship between the company and the customers. Messages can be sent quickly to the customers through emails. Clients can view services and leave comments and feedback. Additional information can also be added through messaging and emails. Increase Sales- promoting and updating contents consistently will drive many people to the website. As such, FastCabs will increase their profits through the services they provide since more people visits the website and eventually become potential customers. Opportunity-A website provides the company a chance to prove their credibility. The company should gain customers trust by demonstrating their services through testimonials. This enhances positive responses for the service provided. Investor can also explore what the company is all about and what it intends to do in future. Long Term Clients- having a website will help the company gain more customers. If the customer is happy on the services provided to him or her on the first day, he or she will become a regular client to the company. As such the growth of the company is enhanced. Project scope The key goal of FastCabs company is to develop a website for online booking system that will do the following; add and create a new customer, check taxis that are available, drivers available in the requested area, calculation of cost of the trip, issuance of online ticket or receipts, processing transactions of all boking, tax ticket cancellation, advance bookings, and get feedbacks. (Brown 2010) A simple website takes approximately 14 weeks (3 months) from start to launch. This approximation involves 4 weeks of discovery, 4 weeks of design, 2 weeks of development, and modifications which take around 4 weeks. The timeline can be cut down to 10- 12 weeks by operating on the content earlier and setting time for testing the website. This involves design and discovery deliverables review which can be cut down to 1 week each if the preparation is carried out well. In addition, the time taken when choosing the designer or the developer should be included. Services provider should be hired 3-6 month before setting the launch date that is desired by the company. The following are some of the cost that should be budgeted to cater for the development of the online booking system; cost of interface design, graphics and images cost, responsive and mobile design expenses, and cost of generation and insertion of content. Unique features of programming normally cost more. A simple website will cost approximately $ 100 upper case a month and at least $20 lower case. If the FastCabs require it website to be the key element, then it need to spend a lot on design and development. The company should be willing to pay reasonable rates for the development of the online booking system. Transmits Appointment Reminders that are Automatic reminders through SMS text can minimize nonappearance at a high percentage, and also minimize the chances of cancellation at last minute. Decrease in cost is achieved and incidences of late coming is minimized. ManageClient Information- FastCabs website will collect all the required information during the process of booking. The information includes; phone number, name, address, email, customer credit card details, and trip origin and destination. That data is kept in a customer database that is easy to use and permits you to send SMS or email directly to the customer to see they booking history. (Kim 2012) Receives Booking Payments- website of FastCabs company will permit you to accept payments online during booking time. The website should be able to accept all currencies and payment can be integrated with providers of payment like SecurePay and PayPal. Controls Daily Deals- the FastCabs website can have an additional functionality where it allows one to take online redemptions and improve the running day to day deals profitability. With implementation of FastCabs online booking systems, overhead are reduced, client satisfaction is increased. Total Cost of Ownership Student Name Student ID Total Cost of Ownership Units Software Date 31/10/2017 30/062017 31/12/2017 Total One time license- Design software $ 5000 6800 10000 21800 One time license- Database software $ 50000 75000 109000 234000 One time license- Admin software $ 20000 34000 50000 104000 Software maintenance $ 12500 18000 150000 180500 Set Up Installation $ 10000 16520 200000 226520 Other $ 4000 7890 98084 109974 Subtotal Initial Cost $ $101,500.00 $158,210.00 $617,084.00 $876,794.00 Hardware Date 31/10/2017 30/062017 31/12/2017 Total Server Purchase $ 15500 25000 83650 124150 PC System Purchase $ 50000 75000 120000 245000 Storage Devices $ 20000 34000 50000 104000 Hardware Maintenance $ 5000 4000 11000 20000 Other $ 2500 4000 4500 11000 Subtotal Initial Cost $ $93,000.00 $142,000.00 $269,150.00 $504,150.00 Networking and Communication Date 31/10/2017 30/062017 31/12/2017 Total WAN $ 10000 8400 20000 38400 Hosting Services $ 5000 8000 50000 63000 Hardware and software operation Labor $ 5000 4300 14500 23800 Continuing Training-IT support $ 7000 4000 17000 28000 Other $ 2500 2780 5860 11140 Subtotal Initial Cost $ $29,500.00 $27,480.00 $107,360.00 $164,340.00 Personnel Labor Date 31/10/2017 30/062017 31/12/2017 Total Initial Training- Designer $ 4300 2000 10000 16300 Initial Training- developer $ 6000 5700 19000 30700 Designer Labor $ 10000 5000 2500 17500 Developer Labor $ 5000 18000 50000 73000 Set Up Installation $ 5000 3000 19500 27500 Other $ 500 1400 5862 7762 Subtotal Initial Cost $ $30,800.00 $35,100.00 $106,862.00 $172,762.00 Summary Date 31/10/2017 30/062017 31/12/2017 Total Software $ 101,500 158,210 617,084 876,794 Hardware $ 93,000 142,000 269,150 504,150 Networking and communication $ 29,500 27,480 107,360 164,340 Personnel labor $ 30,800 35,100 106,862 172,762 Total Project Cost $ $254,800.00 $362,790.00 $1,100,456.00 $1,718,046.00 Table 1: Total Cost of Ownership Conclusions Online system is associated with many benefits as discussed above. However, it has some limitations that FastCabs company should keep in mind. This include; the need for a reliable internet access, website requires adequate staff members and resources, a good designer is required to build a system that contains all features and include all the information needed, and the company should implement a system that meets all its objective. Meeting all those requirements may be costly but once it is completed it will be of great importance to the company. Bibliography Papadongonas, George, and Yiannis Doxaras. 2010.Drupal E-Commerce With Ubercart 2.X. Birmingham, U.K.: Packt Pub. Button, James T. H. 2014.Button On Taxis. [Place of publication not identified]: Bloomsbury Professional. Kim, Tai-hoon. 2012.Computer Applications For Web, Human Computer Interaction, Signal And Image Processing, And Pattern Recognition. Berlin: Springer. Brown, Bruce C. 2010.How To Build Your Own Web Site With Little Or No Money. Ocala, FL: Atlantic Pub. Group. McCann, Tyson, and Josh Coldiron. 2012.The Art Of The App Store. Indianapolis, Ind.: Wrox/John Wiley Sons. Gansky, Lisa. 2014.The Mesh. New York: Portfolio.